About
Beer We Go was founded and is a registered trademark of Thomas Janicki, As his tribute to the team he has always loved!
In 1996 to celebrate their graduation from college, Tom Janicki and Eddie Harkins threw a tailgate party to celebrate! The first 50 people who showed were given Beer We Go Steelers T-shirts! They honored the past, the present and all things Black and Gold and the rest they say is history! Beer We Go was born!
The Beer We Go Crew has been blurring the line between civic pride and booze-addled bloodlust in a way that offers easy no moral lessons or concern for local regulations, ourselves and, in some cases, decency, since 1996. Over the past decade and change, this ever growing mob has participated in activities such as taking over entire sections of stadiums at away games, breaking into zoos, creating yinzer super heroes, starting meat fights during live local news interviews, doing barrel rolls in the middle of Carson Street, throwing Super Bowl parties in movie theaters, blowing up grills, inventing new parking lot games, blasting holes into the side of kegs, learning dance moves from 8 year old candy vendors and generally having the kind of fun most people reserve for weddings, graduations and military victories. Except weekly. In parking lots and bars. And often very early on Sundays.
Woven throughout this tapestry of alcoholic triumph and bitter hate for our rivals, there is a common thread of pride for our town, in rooting for the Black and Gold just as our parents and their parents did and knowing you’re a part of the most storied and successful franchise in the NFL. This combination of fringe activity and loyalty among neighbors has allowed the Beer We Go message to be carried on t-shirts from the shores of the Three Rivers to war zones overseas, the occasional hand-holding Korean(we have pictures) and all points in between.
Currently, the Beer We Goers can most easily be found in multiple lots throughout the stadium lots on Sunday mornings. Anyway, Captain Tailgate, parts unknown and typically too drunk to care about anything other than Steeler football, will “attempt” to use this forum to speak the Beer We Go Gospel. The ultimate goal is to spread the message to any and all that share this common bond of a love for Steelers and an occasional hardcore binge drinking black-out.
The initial message is simple yet very powerful:
Beer We Go Steelers, Beer We Go!
Currently Beer We Go Steelers is from coast to coast:
Tom Janicki, CEO, Chairman Of the Board
Matt Pomara, National Vice-President, NY Chapter President
Eddie Harkins, Co-Founder, PA Chapter President
Captain Tailgate: Official Mascot of Beer We Go! Captain Tailgate can be booked for your Tailgate Party by contacting captain.tailgate@bwgsteelers.com
Any yinz interested in joining Beer We Go contact mattp@bwgsteelers.com
WE LOVE ALL YINZ!!!
November 18th, 2010 at 2:20 am
I am brand-new to blogging and actually loved your site. I am going to bookmark your website and keep checking you out. Thanks for sharing your site.
November 18th, 2010 at 10:16 pm
I usually don’t usually post on many another Blogs, yet I just has to say thank you… keep up the amazing work. Ok regrettably its time to get to school.
November 19th, 2010 at 9:12 am
Great blog keep up the great work
November 30th, 2010 at 5:17 pm
Thanks much for this method brilliant publish; this is the kind of component that sustains me though out the day. The Steelers drive me nuts but they are my favorite team. I’ve recently been searching around to your web page following I observed about these from a buddy and was happy when I was able to discover it right after looking out for a while. I am certain I’ll be back again and can send out some of my close friends. How about writing something about steeler players from NY?
December 5th, 2010 at 9:16 am
Way to focus and straight to your point, i love it. Keep up the work people. Dont let anyone stop us bloggers.
December 24th, 2010 at 2:57 am
Happy holidays everyone!! nicely done with your blog 🙂
January 1st, 2011 at 5:25 pm
Your right on, It’s the best thing since sliced pickles. I bet they will win anyway, just as well benefit from them
January 10th, 2011 at 6:05 am
I signed up in your publication, so please keep up the informative posts, I watch the Steelers in China whenever I can! BEER WE GO!
January 31st, 2011 at 1:52 pm
Very educational and informative post. You guys care more about winning than women!
February 3rd, 2011 at 6:34 pm
Your site is awesome
February 23rd, 2011 at 5:07 am
Id must verify with you here. Which is not something I usually do! I take pleasure in reading a publish that may make folks think about this. Also, thanks for permitting me to comment!
May 27th, 2011 at 11:47 am
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May 27th, 2011 at 2:44 pm
WONDERFUL Post.thanks for sharing..keep us updated…
October 3rd, 2011 at 1:48 pm
I don’t like the man but I’ll be lying if I say I don’t have a hell of respect for Ben. I hope he heals up quick and gets some protection, the competition he brings is good for the game.
October 4th, 2011 at 7:41 am
Hello, you used to write excellent, but the last several posts have been kinda boring… I miss your good writing. Past several posts are just a little out of track! come on!
October 6th, 2011 at 11:11 am
Very helpful post man, thanks for the info.
December 30th, 2011 at 10:30 am
Very interesting blog, I like the writing and think I know who Captain Tailgate is? Keep it coming and Go Steelers
April 28th, 2012 at 6:40 am
Nice post. I love the Steelers and love this site. Thanks for sharing.